A bartender could call in sick, leaving you understaffed. You may not have enough security. Everything could run late. Any one of these challenges can spell out disaster. Solution: Start by making sure you have the right team , holding them to a high standard, and setting the example from the top.
It always helps to use a checklist to make sure nothing slips through the cracks. Solution: Take a breath, apologize, and focus on solutions.
This sets an example for your team. And — if the situation is public knowledge — consider responding tactfully on social media. Want to start your rep strong? In other words, reputation is everything. Not acknowledging the significance of handshake requests There are countless contracts and informal agreements involved in running a music venue, whether with artists, sponsors, or partners.
The world is your oyster, or your fried chicken and Freddie Mercury covers. Too far? By giving up and coming artists a go it could give you a reputation as a hotspot for new bands and set the trend in local music. Also, like song lyrics, if your event name sounds catchy, customers remember it when considering what to do next Friday — Freddie and fried chicken night — See what I did there!
Any good brand needs a consistent visual identity or system to build recognition and help customers understand who you are and what you offer. The same goes for building a live music brand.
It needs an idea, whether this is a theme or consistent set of offerings and a set of principles to guide you. When creating a framework, consider your mission statement and why you are offering this kind of live music. Who does it appeal to, and why should they be interested?
Think about the words and images that bring your mission statement to life. Creating a framework for the brand helps you to keep a clear idea of what you offer, so you can be consistent with your brand while keeping it fresh. Picking the right genre can represent a chill or luxe status. Once you know which direction you want your live music brand to go in, you need to start building an audience.
Learn about what their interests are, and the best ways to connect with them. A handy and direct way to keep customers in the loop is by using tools like email marketing to share updates on forthcoming events. Making your customers the first point of contact shows a level of engagement on your part by actively reaching out. Creating a community of trust and fan engagement makes customers feel they are part of the experience, and in turn, they become your most loyal advocates.
You would spend a ton of money on advertisements trying to reach more people on social media. Radio would produce mediocre results. Your press release would only get picked up by only a few of the smallest blogs and news sites.
You would spend hundreds sending out a text message blast. You may see a short burst of sales at first, but then it quickly dies off leaving you to work harder to sell the remaining tickets prior to the event. The hype will be real and your event will go viral. It will all happen automatically saving you time and energy since the fans do the heavy lifting of promotion. The better you make this reward, the higher your chances for more registrations and a viral event.
Make it a backstage pass for the show, an hour on the tour bus with the headliner, a signed guitar by the headliner - maybe a combination of the above… something big that people interested in your event are really going to want. Then, set a second place prize, or maybe a few of them, say for the next 9 runners up. This could be a VIP upgrade, free beer for the night at the venue, or some other secondary prize which you are willing to give away to more than just 2nd place.
The key here is that you want people registering to know they have several chances to win something. When tickets do finally go on sale, everyone will get an automatic notification and email letting them know who won the prizes, along with a link to buy tickets.
Backwoods sold out their first tier of tickets within 2 hours after posting them on sale and alerting the registrants. You can try to find several different technology solutions that do each step individually, and build any remaining tech or process that doesn't exist. You can use PromoTix , a music venue event technology platform built for you and your business that acheives these results.
Save on marketing costs, ticketing software, and artist booking fees, and never lose money again. Since you were unable to build huge ambassador teams in the past, you missed out on thousands of organic impressions for previous events, but now with PromoTix you can lower your social media ad spend and leverage the massive ambassador network.
Before, you may not have known exactly where promotions where happening on the ground, and areas of critical importance may have been missed. Prior to what you learned today, you may have struggled to get your event to go viral. But now you can launch a contest registration page in seconds and create incredible demand for tickets by getting fans to refer each other, give you their Spotify data, and spread the word about the event.
If you wanted a mobile app for your venue before, you would have had to hire expensive developers, but now with PromoTix you can create your own in about 5 minutes and lower your marketing cost. Before today, you had no way to easily and securely monetize live streams of your venue's shows, but now you can make thousands more by securely ticketing your live stream to attendees around the globe.
If you tried to purchase multiple software products to achieve what PromoTix does, you may pay Special price for music venues:. Only a select few annually can sign up to use PromoTix's Promoter and Professional plans.
You need to apply as soon as possible before the spots are filled, or you may miss out on hundreds of thousands this year in additional sales and profits.
If you'd like to talk to someone about getting started with PromoTix, we're happy to have a conversation. Backwoods nationally tracked promotion Promotion was automatically tracked on a GPS map for Backwoods and showed that the Ambassador Program reached all corners of the US for the festival. Ambassadors will sell tickets for you, too. Many other music venues are getting similar results. If you run a live music venue keep reading Who should stop reading: I should also say who this is not for.
The truth is Today, the amount of money I make on my events has changed my life, and I know it will change yours too. Step 1 - Choosing a ticketing company. The o ld way to choose a ticketing company The old way of choosing a ticketing company usually involves the music venue owner looking for the ticketing company that will give them the most money upfront. The n ew way to choose a ticketing company Instead, what you should do is use ticketing software that doesn't charge any ticketing fees whatsoever , instantly increasing your profitability.
The n ew result Your profit margins will be higher, and your risk of losing money on events will be lower. Let me explain how you can profit further This is what's called the "Max Price Fallacy. Analyzing how much you'll save on Fees Dive into this video and see how much more you could be making in your business by analyzing a couple of typical ticketing deals. Increase your music venue's profit guaranteed Here's another analysis on exactly how much you're going to be saving for your music venue and shows throughout the year by simply eliminating and keeping your ticketing fees.
Step 2 - Booking artists. The n ew way to book artists Make all of your booking decisions strictly based on data, and not on emotion, hunches, or opinion. The o ld result Music venues don't sell out their shows because they miss the mark. The n ew result When you base all of your decisions on data, literally ask the people who plan to attend your venue who they want to see, and can access all of their streaming music data, you lower your financial risk and the number of poor booking decisions you make in a major way.
Music venue secret 2 Making booking decisions based on attendee listener data, rather than your preference or suggestions from an agent, is required to hold consistently successful music calendars that never lose money and always move massive venue ticket sales. How artist booking with listener data works You can see exactly what artists your attendees are listening to on Spotify using software that gets their permission to allow you to gather that data. Step 3 - Building an ambassador team.
The o ld way to build ambassador teams Trying to build your ambassador team by recruiting manually through people that you trust, especially if you plan to sell hard tickets for cash. The n ew way to build ambassador teams Build your ambassador team by automatically recruiting from an international database of proven ambassadors, and supplement them by recruiting from your own database as well.
The o ld result Frustrating. Music venue secret 3 Ambassador programs work well and can sell hundreds of thousands in tickets for your venue this year without any risk of loss. Don't forget these key points Your Ambassador team must be built big, and managed accurately.
Step 4 - Building your venue a mobile app to communicate with attendees. The n ew way to communicate with attendees Use a graphical interface application to design and build an inexpensive mobile app, all without developers, which your attendees can use to receive notifications, updates, show announcements, special offers, drink specials, and other valuable information about your upcoming events.
The n ew result Higher profits due to expenses being reduced or eliminated. Music venue secret 4 Custom mobile apps are inexpensive and easy to develop on your own, can pay for themselves many times over, and generate higher response, engagement, and profits than traditional communication methods for music venues.
Why you should build your own mobile app You can build your own mobile app without any developers using a graphical user interface which allows you to input your upcoming show calendar, special offers, and blog or news articles, customizing the experience under your specified logo and brand colors. Step 5 - Streaming your venue's shows online. The o ld way to stream your venue's shows online Events have mainly been held in-person and with larger capacity, so virtual attendance through streaming of events was not as popular.
Mostly this was reserved for large festivals rather than venues. The n ew way to stream your venue's shows online Use an event ticketing company that has built in streaming capabilities not an outside integration. Stream every show at your venue and earn additional profits on every show. The n ew result You can expand the capacity of your in-person events to sell tickets to virtual attendees who can be located anywhere in the world. Streaming can expand your venue's earnings You can remove your capacity limits set by COVID regulations or local health codes to get revenue going again.
Step 6 - Putting tickets on sale. The o ld way to put tickets on sale You would post on your social sites organically. There are a few ways to achieve these results But they are not equal in investment, energy, or time. Hard way 1 You can build the technology and software to do these tasks yourself.
Hard way 2 You can try to find several different technology solutions that do each step individually, and build any remaining tech or process that doesn't exist.
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